“You can’t hold a man down without staying down with him. “
Booker T. Washington (1856–1915), U.S. educator======================================================
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Social media marketing is…
From Wikipedia, the free encyclopedia
Social media marketing is a recent addition to organizations’ integrated marketing communications plans. Integrated marketing communications is a principle organizations follow to connect with their targeted markets. Integrated marketing communications coordinates the elements of the promotional mix;advertising, personal selling, public relations, publicity, direct marketing, and sales promotion. Increasingly also viral marketing campaigns are grouped to integrated marketing communications. In the traditional marketing communications model, the content, frequency, timing, and medium of communications by the organization is in collaboration with an external agent, i.e. advertising agencies, marketing research firms, and public relations firms.Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks.
Article source: Description above from the Wikipedia article Social media marketing , licensed under CC-BY-SA, full list of contributors here. Community Pages are not affiliated with, or endorsed by, anyone associated with the topic.
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